Why the Lack of Regulation Lets Ice Melt Brands Mislead Consumers

In the world of winter safety, not all deicers are created equal—and neither are their labels. One of the most pressing issues facing consumers today is the lack of regulation in the ice melt industry. Without strict oversight or standardized definitions for terms like “pet friendly” or “eco safe,” manufacturers are free to use vague, deceptive marketing language that misleads well-meaning homeowners, property managers, and pet parents alike